Filling the next columns along, each time changing the point size slightly smaller but still fitting the body of text from top to bottom on the page... I started in point size 11 and ran chronologically through to 8. When talking about a body of text you could say it's 11 on 14.5, the first number being the point size, the second being the leading.
1st Column - 11 on 12.6
2nd Column - 10 on 14.16
3rd Column - 9 on 15.4
4th Column- 8 on 17.7
*Always print out a rough black and white to assure you're working in the correct point size, relative to the size of the paper. 8 or 9 is perfect for A4 read around arms length away.*
We decided the second column was the most readable, in a new document we opened up a ten column landscape page and copied the text over, we wanted four bodies of text to cover the ten columns, over 1 column, 2 columns, 3 and 4 columns. This exercise looks at the legibility of type over different column widths...
*An average sentence length is about 14/15 words long*
*The general rule of thumb when working with a body of text, is the minimum amount of words on a line is usually 5/6, it sits comfortably and legibly. Maximum words a line is usually 11/12, a novel would typically exercise this.*
Rule of Thumb - Never decrease leading, think about manual typesetting. Always work increasing the leading, increases legibility. Change point size instead.
Experimenting with Typeface, Weight, Alignment...
Working with more than one paragraph..
Indents are used where there is a lack of differentiation between where one line ends and a new paragraph
Think about how people see the whole body of text when they initially look at it, paragraph spacing can be visual trickery to make there seem less text to read...
The Tab key is a standardly set 10mm indent, which is good for needing specifically 10mm, but the correct indent should always be relative to the point size. We indent in MM but it should be usually about the width of 3 characters.
2 isn't visually obvious as an indent. where as 4 could leave a widow between paragraphs (when the indent is bigger than the last word on the last line of the paragraph).
*NEVER AN INDENT AND A PARAGRAPH SPACE TOGETHER*
Colour of the page, a term used to refer to the tonal value of the page created by the amount of text against the white space.
Introducing an image...
*Leading should usually be 2 points larger than the point size*
Using the same image, it was our task to try and make it as large as possible on the page whilst keeping all the text bodies legible and of course filling the page.
Trying to split down the columns and place the picture bottom middle wasn't particularly successful as the text didn't fit on and the text didn't entirely flow when read.
ENCORPORATING WHITE SPACE...
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