Overseas.

After a little chat with john, he suggested looking into foreign newspapers, (paeticularly those in western europe) to get an idea of how they market themselves to relevant audiences. This isn't all I want to look out for however, althogh not directly relevant to running a campaign, I want to look at layout, colour, type, choice of articles, packaging, their web presence, and the list goes on. I found a really helpful source - www.onlinenewspapers.com with a massive directory of newspapers based all over the world, from here I can look at finding and analysing imagery and content (when and where I can understand it) from each paper to get a broader range of contextual understanding.

I want to find, if there are any, the obvious and underlying differences between the social existence of newspapers overseas compared to those here in the UK. I'm particularly interested in studying european design trends and can only hope to get myself over there to practice this passion through design at some point.