'I' is a perfect example of a modern tabloid, even making use of a staple bind to further keep the paper contained and managable for people on the move. I've looked at more of the uk based typical daily papers, in which nothing really differentiates apart fromn focus of stories and headlines. In terms of layout and visuals, no particular publication Jumps of the page.
The three examples I've looked at here are all much more visually engaging, none of which are published daily or national news related either. As mentioned before, I wanted to get an idea of how different subject-specific publications can make use of the tabloid format.
ONE: The first here 'GLAMCUT' is an independant style paper, based in the Amsterdam. My coming into this wonderful publication was a result of a peer picking it up on a recent trip through the country, picking it up solely on it's visual qualities (as he can't speak Dutch), he kept his hands on it. - That got me thinking about why people pick things up in general, and it's usually because they look nice. In all fairness, newspapers are picked up because people want information, but who's not to say a more visually engaging newspaper would have the edge over a more standard layout?
The visual style throughout is minimal, to the point and very visual, - to the extent that a UK newspaper could probably not go to, but maybe a smaller publication within the main news paper offering a much more appropriate visual style for a younger audience?
TWO: LOUD AND QUIET is a UK based alternative music tabloid, again it has a specific subject content and doesn't handle current issues to do with world news and politics but it does have a current feel and a young, student based demographic which is what we're looking to target wiht the 'I'. Keeping with the visual theme, Loud and Quiet offers a very navigatable layout and only houses theme related advertising. They also have a storng online presence, in which the visual style corresponds to the publication and starts to bring the whole identity together.
The I website is a small offstem from the main Independant HUB, but has no vivid identity, which I feel makes it lack a well rounded presence, particualrly in this current digital time where identity is key in order to stand a chance of having a (particularly) young following.
THREE: ACCESS is a publication I picked up from around the uni and is heavily focused on gaming. Probably the MOST subject specific of the three and even more visual, it starts to merge the boundaries between magazine and tabliod style publication. Sexism aside, I think gaming has a very strong presence amongst young male adults, particularly students the majority of which have minimal dubgets and nothing to do. The illustrations throughout are by different artists but all work really well together, keep a visually stimulant theme running, however this does start to distract one from the content - an element we must remember if we try to introduce a more visually engaging resolution for the 'I' newspaper.
From looking at these more image based publications, it clear to see why newspaper are a lot more chaotic in terms of layout - due to multiple times the content, but they also highlight elements of publications that are aimed at a younger audience, mainly being colour/image and a more, essentially irellelivant content (in comparrison to current affairs/world news).
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