LUXE

My girlfriend is currently studying Fashion and Textiles Marketing in her 4th year and has been given the task of setting up a business plan in a small group, much like the enterprise tasks we were involved in last year.

As none of them are particularly graphically orientated, she approached me asking if I could design a quick logo for their project.

As it ties in with my current practice I was happy to help and set myself a little half day brief to work on. I asked for a few background details of the brand and wanted wanted to know where they want to hypothetically place themselves in the market.

Brand Name: Luxe

Strap line: The next generation of beautiful

The concept for the brand is a boutique that acts as a platform to sell new graduate fashion designers products.

The brand is expensive, luxury and new

We are aiming at the 25 -39 year old market
 
Clean, Fresh, New

 Image: Carven, a freshly opened, high class boutique in Paris