Mail Shot, Who, what, why, how?

Who • After concluding my research, it was evident that counterfeit cigarettes can easily penetrate a large percentage of social backgrounds, from businessmen to parents to students - even as young as high school students. However, bearing in mind an audience of who I am to address my Mail shot, all these groups would be too vast to consider. Taking into account the nature of university students' lives and looking at the research questionnaires it would be safe to say that given the opportunity to buy discount cigarettes a lot of students would, unaware of the dangers, simply for the price.

What • The aim of this mail shot is to spread awareness about the dangers counterfeit cigarettes carry with them.

Why • To prevent students from being culprits to the effects these cigarettes can inflict and aid in reducing the amount of counterfeit cigarettes circulating in student social groups.

How • Informing and shocking the audience through the use of scary statistics and facts 

MAILINGLIST

•Leeds collage of art,

  -Blenheim Walk

Leeds College Of Art & Design,

Blenheim walk building,

Blenheim Walk,

Leeds, 

West Yorkshire,

LS2 9AQ

  -Vernon Street

Leeds College Of Art & Design, 

Vernon St Building

Vernon Street,

Leeds, 

West Yorkshire,

LS2 8PH

•Leeds University

•Leeds Met University

•Liberty Park Living

Marlborough street

Leeds,

West Yorkshire,

LS14LA

•Opal accommodation

Opal One & Two. 

1-3 Burley Road,

Leeds, 

West Yorkshire

LS3 1LS

•Dry Dock

Woodhouse Lane,

Leeds,

West Yorkshire 

LS2 3AX

•Sky Plaza 

Sky Plaza,

Claypit Lane,    

Leeds,

West Yorkshire

LS2 8AR

•Leeds city collage

Park lane campus

Park Lane,

Leeds, 

West Yorkshire

LS3 1AA

•University of Leeds student Union

Leeds University Union

Lifton Place

Leeds

LS2 9JT