Still working from the headline we initially set ourselves, an opinion derived from this topic was the starting point of the next brief. "32 million cigarettes seized at Dublin airport", was the headline I wanted people to respond to by shedding their honest opinion, an opinion that would go on to form the basis of a Mail shot.
"I smoke imported cigarettes all the time, so they can't be seizing all of them!"
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"One would assume that counterfeit cigarettes aren't made using the real materials, (given the price of them) which has got to raise some health issues?"
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"I dont really care that much as I don't smoke. It's probably good that they got confiscated though."
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"Why were they seized? If it was because they were fake then they probably weren't taxed properly."
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"People would have spent time making them and they would have belonged to someone which isn't fair."
After reading through a number of opinions regarding my headline, quite a mixed reaction was evident, from people not caring or having any knowledge about the topic, to quite concerned comments about the effects these kind of cigarettes that get seized could have on people. From this broad spectrum of opinions I decided to do a small questionnaire to find out how exposed people are to these cigarettes and what knowledge they posses.
From analysing the research questionnaires it was evident that counterfeit cigarettes are noticed as an inferior product, however this didn't stop a majority of respondents from smoking or caring about these issues.
Further research into the awareness of counterfeit cigarettes revealed a campaign than ran across Manchester and Birmingham, not only to try and inform people of the dangers, but a record of how aware the public actually were in this concept. It came in the form of a .pdf linked here.
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