take forward a simple but clear method
to deliver my fact through poster design.
I started working on the 'image and type'
poster first, as I felt once this had been
achieved I could easily go onto draw
certain elements into the other two.
I wanted to integrate a variety of stroke
and style into the text throughout each
poster, however keeping in mind an
overall conformity to each one.
Touching back on an initial idea I decided
to make the text and imagery justified,
leaving a healthy space either side.This
produced a rather tidy visual, reinforcing
this idea to take further.
Still messing around with stroke, minimal
colour and font.
I vectored the internationally recognised
airport logo for the last part of the poster
to suggest exactly that, an airport.
Once each part of the fact had been
communicated I continued to mess
around with editing certain fonts
and slightly rearranging imagery.
Experimenting with inverting the colour
and reworking the symbolisation of
the cigarettes.
I wasn't overly happy with the turnout
of the last few designs, bulky type for
the 32 didn't particularly work and the
white on black produced a considerably
less effective visual in comparison.
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When it came to working on the poster
solely using text, it wasn't too much of
an issue, the colours still worked and it
produced a similar conformed visual.
However, the image based poster posed
certain problems when it came to representing
'Dublin' airport. I didn't want to use such cliche
imagery such as a clover, or silly, a pot of
gold. It was my plan to use the Irish flag to
represent the airport's whereabouts in a simple
and politically correct way. The problem lay
with colour, two colours plus stock restricted
me to what I had already been working with,
allowing no room for orange to represent the
latter half of the Irish flag.
Keeping the colours conformed didn't
particularly communicate the Irish flag
at all, apart from its form which wasn't
enough. I decided to transform the colour
choice, keeping the green and replacing
the black for orange. A risky choice but I
ran with it for the sake of communicating
the message effectively.
A few art boards of the image based posters, messing
around with the composition and colour. Some of these
could work quite well visually but may start to distort the
message. My initial plan was to keep these posters as highly
legible and understandable as possible.
Reverting back to the straight simple
design, I felt this worked quite well and
the colours weren't too offensive. After
applying this to the other posters and
picking up on an 'EI' spelling mistake
in 'seized' I was near enough left with
the posters to take to my crit.
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