Facts & Figs

"Alternative types of collaborators, bring different perspectives to your business."- Neil Beeson, general manager of Puma's sport division


the ability to "crossover" a brand into new markets and attain instant credibility. While many brands still shy away from co-branding as a route to growth, collaborations afford a brand an opportunity to tentatively chance its toe in the water and innovate


Brand collaboration is an effective way to surprise your clients and to attract new ones. Brand partnerships not only refresh the brand’s image and introduce new features and characteristics of the brand and its product/service but also this kind of partnerships can be profitable for both participating brands


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42% of British social network users follow a brand
4 Brits out of 10 who have a social network site profile follow at least one brand. Four sectors are very popular: media, fashion, food and retail chains. Survey shows that people become a fan of a product after having used it. 56% of fans expect extra promotions of the brand on social media, 55% want to receive invites to events and 50% are looking forward to reading more product information.

About the study
• More than 9,000 respondents
• 35 countries (Europe, South & North America, Asia and Oceania)
• Sample representative for the Internet population of the participating countries
• Research realised by InSites Consulting


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Trend watcher Reinier Evers of the Netherlands says the best alliances occur when brands "come up with a truly new product or service that embodies and unites their respective core competencies."