Rationalle

GOOD IS INNOVATIVE BRAND COLLABORATION

WHY?

∆ Unearths contemporary outcomes and possibilities of existing brands
∆ Broadens the public exposure of each party involved
∆ Allows projects designers to be more experimental in their practice
∆ The opportunity to unite audiences and individuals over shared interests
∆ Inject an element of fun into what can be a rather confined world of branding

I intend to promote to a consumer based audience (and the brands experimented
with) the creative and innovative possibilities that could evolve when certain brands collaborate.
I want to explore a diverse range of brands and identities in order to establish
well informed experiments and collaborative practices.

In order to achieve this I will produce conceptual and physical examples of
promotional, packaging and branding design. I want to incorporate an element
of playfulness throughout the project, exploring less obvious methods of delivery
can hopefully reinforce the innovative nature of the concept to the audience.


PRODUCT - What is my product?
∆ Experimental brand collaboration
∆ Conceptual product ideas/branding/packaging


RANGE - What range of deliverables will I produce?
∆ Printed media, promotional posters, concept packaging
∆ Digitalised conceptual promotional material in context

CONTEXT - Define the context in which my products will exist/be viewed.
∆ Promotional material will exist in the public domain, however trying
to avoid communicating to the audience through more frequently used
methods of delivery.
∆ Packaging and branding will be more exclusively exposed to audiences
affiliated with certain brands and identities involved.