Tutorial

After a tutorial with Lorenzo, lokking at the ideas I've been having around the collaboration of unusualy products and brands, he found it hard to visualize where it was i was coming from with the project and what exactly I was trying to achieve. It was at this point I realised I didnt really have an objectifiable point that I wanted to reach, Ive just been thinking about the collaboration of brands in the hope to eventually come up with an interesting result.

Lorenzo put it to me that it was most likely the word 'collaboration' that I was having a struggle progressing with, I was more looking at the area of hybrid branding and the products that can stem from this concept. This immidiately struck a chord with me and I went off determined to find a resolution, or at least a positive step in the right direction.